Paula Rice

Paula Rice has been a New York State Licensed Associate Real Estate Broker since 1993. When she bought her first home, Paula enjoyed the process so much, she decided to make real estate sales her profession. Since her career began, she’s bought and sold many homes of her own, and has helped hundreds of wonderful clients do the same!

The world of real estate transactions is incredibly multi-dimensional. Throughout the complex process, Paula focuses on the details, large and small, to ensure that her client’s best interests are always being represented. Her results-driven attitude, moral integrity, and communication skills have paved the way for her successful, long-term career and have won her the hearts of countless clients. “My clients referring their friends and family to me is my biggest achievement… It is so wonderful to get a call from a future client saying they were referred to me by a past client. It is very rewarding to know that I’ve earned their unwavering trust. That they know I will always go above and beyond any expectations.”

Paula specializes in assisting both buyers and sellers, and really enjoys the challenges and excitement that comes from working with both parties. Her vast knowledge of the local real estate market helps sellers price their home so that they sell for the most amount of money in the shortest period of time. Meanwhile, she can provide the same expertise to a buyer client who is full of excitement and looking to find that “forever” home. “I can think of nothing more rewarding than handing the keys over to my buyers or seeing my sellers walk away from the closing with check in hand.”

It’s Paula’s outstanding skill and drive to progress that has drawn her to work with Gabler Realty. “With over 30 years of experience, my business has always been adapting and I wanted a progressive small firm that supported me with up to the minute technology. I wanted the freedom to use all my resources to promote and market my properties without the ‘big box” type agencies that can limit what an agent can do. At Gabler Realty we use professional photographers on every property. That is not commonplace for most agents. The marketing campaigns and social media are far superior to anything I’ve ever worked with before. It was a very easy decision to bring my business and my clients’ success to Gabler Realty.”

Since the beginning of her real estate career, Paula has always been in love with the Capital Region. Just 2 hours to an Adirondack cabin, 3.5 hours to a Cape Cod beachside, or quick 3hour drive to a Broadway play in NYC, Paula and her clients adore all that our region has to offer! Now settled in the Town of Bethlehem, Paula enjoys spending time with her beautiful daughters, Nicole and Katharine, reading, and occasionally golfing. From a lifetime of experience, Paula knows our Capital Region is a wonderful place to live and being a part of helping others find their “American Dream” is the cherry on top!