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Paula Rice

Associate Real Estate Broker

Paula Rice has been a New York State Licensed Associate Real Estate Broker since 1993. When she bought her first home, Paula enjoyed the process so much, she decided to make real estate sales her profession. Since her career began, she’s bought and sold many homes of her own, and has helped hundreds of wonderful clients do the same!

The world of real estate transactions is incredibly multi-dimensional. Throughout the complex process, Paula focuses on the details, large and small, to ensure that her client’s best interests are always being represented. Her results-driven attitude, moral integrity, and communication skills have paved the way for her successful, long-term career and have won her the hearts of countless clients. “My clients referring their friends and family to me is my biggest achievement… It is so wonderful to get a call from a future client saying they were referred to me by a past client. It is very rewarding to know that I’ve earned their unwavering trust. That they know I will always go above and beyond any expectations.”

Paula specializes in assisting both buyers and sellers, and really enjoys the challenges and excitement that comes from working with both parties. Her vast knowledge of the local real estate market helps sellers price their home so that they sell for the most amount of money in the shortest period of time. Meanwhile, she can provide the same expertise to a buyer client who is full of excitement and looking to find that “forever” home. “I can think of nothing more rewarding than handing the keys over to my buyers or seeing my sellers walk away from the closing with check in hand.”

It’s Paula’s outstanding skill and drive to progress that has drawn her to work with Gabler Realty. “With over 30 years of experience, my business has always been adapting and I wanted a progressive small firm that supported me with up to the minute technology. I wanted the freedom to use all my resources to promote and market my properties without the ‘big box” type agencies that can limit what an agent can do. At Gabler Realty we use professional photographers on every property. That is not commonplace for most agents. The marketing campaigns and social media are far superior to anything I’ve ever worked with before. It was a very easy decision to bring my business and my clients’ success to Gabler Realty.”

Since the beginning of her real estate career, Paula has always been in love with the Capital Region. Just 2 hours to an Adirondack cabin, 3.5 hours to a Cape Cod beachside, or quick 3hour drive to a Broadway play in NYC, Paula and her clients adore all that our region has to offer! Now settled in the Town of Bethlehem, Paula enjoys spending time with her beautiful daughters, Nicole and Katharine, reading, and occasionally golfing. From a lifetime of experience, Paula knows our Capital Region is a wonderful place to live and being a part of helping others find their “American Dream” is the cherry on top!

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My Reviews on Zillow

Paula was a huge help during the whole home buying process. Any time my wife or I needed her, we could text or call and she would respond with an answer. Highly recommend her to anyone looking to buy a home!
dmyers1590, Highly likely to recommend
I was referred to Paula from a professional colleague who had nothing but positive things to say about her. I am so glad he did! Paula is knowledgeable, kind, responsive, and PATIENT. This is my first time buying a house, so I had a lot of questions. She was always available, day or night by text or cell phone, and she never took longer than five minutes to reply. I had a very specific perception of real estate agents from television/movies, so I wasn't sure what to expect. Everything about her professionalism can be explained in one story: we viewed two houses together. The first was overpriced and required a lot of work. Paula was completely honest with me about what she thought. I half expected her to try to upsell me or convince me to put in an offer, but nope. When I told her that I wasn't sure if this was the house was for us, she nodded and said, "Good to know. There will be others!" And that was that! So when we viewed our second house (which we eventually bought), I knew that her positive reactions were genuine instead of a sales tactic. Then, when we got cold feet, she (very patiently, bless her) talked us through our options and went to bat for us. All and all, Paula Rice was the absolute best! I would recommend her to anyone who is thinking about buying or selling a home!
a silver21, Highly likely to recommend
Paula was such a knowledgeable, responsive, and invaluable agent to us throughout our home search. Her keen eye for details both big and small coupled with her commitment to honesty made her an invaluable asset as we searched to make our first home purchase. It was a big step for us, but Paula's experience, guidance, and consistent communication really put our minds at ease. We couldn't be happier with Paula and would recommend her to anyone looking for a top-notch agent!
zuser20170717173833826, Highly likely to recommend
Paula helped us a lot with the purchase of the house. Extremely professional and full of experience, when she says that her job is to protect your interests, she really means it. Since my wife and I are buying a house for the first time, she helped us a lot with advice and connections
palalic miroslav, Highly likely to recommend
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